Developers are very important in the game industry just as any of the other areas that help the game such as Publishers, Console Manufacturers/First party Publishers, distribution and retail, outsourcing companies and press and media. In my opinion and im sure many others Developers are the main area of a video game and the most important, because without the developers there is no game, so you could say the developers are the most important area of the game haha.
Developers are split into many different areas such as Artists, Audio creators, Producers, Programmers, Level editors and Marketing/product manager, animator and Assistant producer.
Most of these roles have leads and some assistant lead.
Developers are literally the creators of a game, so everyone who is a developer for the company helped to make that game and no one else.
Developers are by far the most important area of the game industry because without them as iv'e said there'd be no game but also, there would be no reviews, no costumers, no publishers, no press or media. There has to be a game for all of these and that is why Developers are so important and you could say the most of the weight is on there shoulders because the company is expecting them to have the game developed and finished by a certain date, and if it isn't done by then, then they can not publish the game because there is no game to be published.
Most people don't realize how many roles there are as developers, for e.g. someone may just think there's the Artists, Level editors, Audio creators and the people that make sure you are doing them 3 roles, but it is not, there are way more roles in the development of a game which i have already stated earlier in this report.
Here are a view examples of a game developer working:
This is what it may look like when some of the areas of development are working
This is what it may look like when an artist is working, creating things such as characters, background images, weapons, and anything that may be included in a game
This is what it may look like when an Audio creator is working in one area of development
This is what it may look like when someone is level editing in one area of development
Publishers:
Publishers have a very important role in the games industry and this is because publishers are the people who actual publish a game, know if you dont know what that means, then basically it is where a publisher bring out a game or a version of a game that has never been released, so that people can buy the game weather that's at the store or in the market place of whatever console you are on. publishers are responsible for their products marketing and manufacturing, including researches like market research and etc, so if the video game, when published if customers are unsatisfied by the quality of how the game cover is made, or how it is marketed, ad this actually becomes a big issue complained about viral, it is the publishers who get all the hate and blame for it, and if this was to happen they would have a lot of weight on there shoulders, and will be stressful for them to deal with, whilst their job could be on the line. this isn't all publishers have to do, most publishers have to sort out the payment on any licenses used by the actual game, paying for things such as the layout, the printing, the localization, and sometimes but not always the writing of the user manual, this usually depends on other companies and how strict they are about this.
Console Manufacturers/First party publishers:
A lot of people are unaware of Console Manufacturers and first party publishers are and what they do, especially people that dont work in the games design industry or are new to it. Basically they are the people that make the hardware for example games consoles that video games are played on such as Xbox (One/360), PS3/PS4, Nintendo's, PSP's and etc. They are also the people that decide whether or not a game goes into development or not for any console, for e.g. if a company sends off there game ideas to them, they are the people who decide whether or not they allow this game to go into development or not, and even if it does they still may not end up publishing the game. so you could say that Console Manufacturers and First party publishers have a lot of power over games and what gets released in the games design industry, and even what titles get marketed or not. First party publishers support the developers and publishers on their platforms and their ideas for example if a developer or a group of developers are unsure of an idea because they do not know whether the publishers would approve, this is where first party publishers help them by giving them there opinion and influencing them on there decision. They support the publishers kind of in the same way because if the publishers are really unsure whether they should publish a game or not they try and influence them to publish it by telling them all the pros about the game and what would happen if they did publish it. not all the time first party publishers influence them to publish the game, because sometimes if they feel the game is not right, or just wouldn't approve to the audience then they will try influence them not to publish it. This is just one example of how first party publishers support developers and publishers.
Distribution and Retail :
For the people that dont know distribution is the process of making a product or service that is open for customers or a business user for use such as video games. distributors sell there video games to the retailer and then deliver them from their warehouse of there working environment to the location of the retailer. then when the retailer receives the game they can put the game in stock, which means the retailers customers can then buy the game. Retailers are only allowed to allow shelf space for titles if the publisher or distributor allows them to which they would of talked about already in there negotiation, most publishers allow this, and is very rare that they do not. they would also have to organise point of sale promotions, for those who dont know what this is, it is where a retailer puts up a separate box/shelf which includes special offers or new products, and this is there to draw the customers attention because they want the customers to buy whatever is on there more than anything in the retailer. Games are being distributed in many ways now, such as via the internet through games consoles, and gaming sites such as steam which is the most popular worldwide. the reason they do this is because it helps them in several ways which are: it cuts out several costs which are: packaging, duplication, transport and retail space and a few others that you may be aware of. More companies are becoming important in how games are being distributed because of how mobile phones and other electronical devices are emerging and this allows game consoles to have updates and add more content to there games. so as you can see Distribution and retail is a huge part in the games design industry even if it only seems like many little things, without them gaming would be a whole lot less fun for gamers.
Outsourcing Companies:
Outsourcing Companies is where companies reduce costs by transferring different parts of work to suppliers outside rather than actually completing it internally, so in other words it is where a company provides another company with services such as animation, art, rendering, graphics, audio and sound design, and many others. This is becoming more popular than ever now worldwide.
Companies use Outsourcing to save money and cut costs
Press and Media:
Press and Media is kind of like another industry which provides things such as reviews, analysis for trade and consumer and journalist output and this is so that people can get there opinions across, and his helps companies because they can review these comments and reviews to help improve there game because most of the time it is people that suggest what could be improved about there game or what they should add or remove. Press and Media is extremely important in the games design industry because without it you wouldn't know what to add to your game which would appeal to the audience most and improve there reputation.
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